Projects

2nd Shift Drift

  • July 10, 2014

A unique viral video based on the concept of a pre-delivery test of a 2014 Ford Mustang featuring Vaughn Gittin Jr.

 

Due to scheduling of talent and the unique opportunity to shoot inside the active Mustang factory, 2nd Shift Drift was shot across two shoot dates. One in the spring and one in the fall of 2012. Utilizing a minimal budget we were able to create a fun and shareable piece that was used across social channels and during the Formula Drift livestream at the final championship event at Irwindale Speedway. Total views exceeded 1 million within 3 weeks.